New and advancing digital print technology allows for custom packaging to be made with zero tooling costs. That means you can have any custom shape, number of colors, amount of graphics and size without any setup, cutting die or print plate charges.
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With the marketing real-estate of exterior packaging now gone, the focus is then shifted to the inside of the box. Here companies have a more intimate marketing opportunity to entice customers with graphics, logos and branded messages printed inside of the packaging.